Journal
Beauty insights, skincare secrets & rituals from the Lomora experts
August 3, 2026
VERSUM: Where the Mediterranean Meets Modern Haircare
Some brands treat one problem. VERSUM was built to do something bigger — bring the richness, warmth, and multi-sensory ritual of the Mediterranean into every step of your hair routine, from the first wash to the final finish.
August 3, 2026
GEN US The Professional Secret Behind Your Favorite Salon Results
Ever wondered why your hair feels different after a salon visit than it does at home? Often, the answer is GEN US — the concentrated, ampoule-driven system professional stylists reach for when a problem needs more than a regular shampoo.
August 3, 2026
UNA: The Botanical Philosophy of Solving One Problem at a Time
Not every hair concern needs a full routine overhaul. UNA was built on a simpler idea: identify the one real issue, treat it with a focused, botanical-powered formula, and let it work alongside whatever you're already using.
August 3, 2026
MAXY LOOK: Feeding Your Hair the Way You'd Feed Your Body
What if your hair care routine worked the same way good nutrition does — real, nutrient-dense ingredients doing real work, no unnecessary extras? That's the entire idea behind MAXY LOOK.
August 3, 2026
Oily Scalp, Flat Roots? Here's the Real Reason Your Hair Gets Greasy So Fast
Washing your hair every day and still feeling greasy by noon isn't bad luck — it's usually a cycle you're accidentally feeding. Here's what actually controls oil production, and how to break the cycle for good.
August 3, 2026
Why Is My Hair So Dry and Dull? The Real Guide to Restoring Moisture and Shine
Dry, lackluster hair isn't just about needing a good conditioner — it's often a sign your hair's moisture barrier needs real repair. Here's what's happening beneath the surface, and how to bring back softness and shine that lasts.
August 3, 2026
Coloring Your Hair? Here's How to Keep It Vibrant for Longer
That salon-fresh color rarely fades because of bad luck — it's usually a handful of everyday habits quietly washing it out. Here's what's actually draining your color, and the routine that keeps it rich and radiant.
August 3, 2026
Just Had a Keratin Treatment, Color, or Relaxer? Here's How to Help Your Hair Recover
Chemical treatments transform your hair from the inside out — which means the days and weeks after matter just as much as the treatment itself. Here's what's happening structurally, and how to support the recovery.
August 3, 2026
Why Does Gray or Blonde Hair Turn Yellow? The Science of Cool-Tone Care
Gray, white, and lightened hair all share one frustrating trait: a tendency to turn brassy or yellow over time. Here's the color science behind it, and the simple fix that keeps your tone cool and bright.
August 3, 2026
Sun, Sea, and Chlorine: How Summer Secretly Damages Your Hair (And How to Stop It)
Summer takes a real toll on hair — often more than people realize, since the damage builds up quietly with every swim and sunny day. Here's what's actually happening, and the simple habits that keep your hair protected all season.
August 3, 2026
Why Is My Hair Falling Out? Understanding Hair Loss & How to Fight Back
Hair loss can feel alarming, but it's rarely without a cause. Discover the most common triggers behind thinning hair and the science-backed steps that can help restore density and strength.
August 3, 2026
Split Ends & Breakage: The Complete Guide to Repairing Damaged Hair
Damaged hair doesn't happen overnight, and it doesn't repair overnight either. Here's what's really causing the breakage, and the rebuilding process that actually works.